
AR App Development Services
We build augmented reality apps that earn their place in the camera: product try-on, spatial training, and interactive overlays on ARKit and ARCore, tested on the devices your users carry.
insight
When AR adds value instead of gimmick
AR earns its development cost when seeing beats describing: furniture in a room, a product on a face, repair instructions overlaid on machinery. Where 3D on a screen serves equally well, we say so, because AR for its own sake is a campaign memory, not a product.
When it fits, the craft is in the unglamorous parts: tracking stability across devices, onboarding that survives first use, and asset performance on mid-range phones. Our builds run on ARKit, ARCore, and web AR per audience, with 3D depth available from our Unity 3D development team when the project outgrows the camera layer.
What our AR app development services cover
AR products we ship, across native and web delivery.
Product Try-on and preview
See-it-in-your-space experiences for retail and e-commerce, from furniture placement to wearables.
- ✓ARKit/ARCore native builds
- ✓Web AR quick-preview
- ✓Catalogue integration
- ✓Conversion analytics
Training and work instructions
Step-by-step overlays on real equipment for onboarding, maintenance, and compliance-critical procedures.
- ✓Anchored instructions
- ✓Recognition triggers
- ✓Completion tracking
- ✓LMS integration
Interactive marketing AR
Camera experiences for campaigns that are quick to enter and genuinely shareable, with web AR entry where installs kill reach.
- ✓Web AR instant entry
- ✓Face and world effects
- ✓Social sharing hooks
- ✓Campaign analytics
Navigation and overlay apps
Spatial wayfinding and information overlays for venues, campuses, and industrial sites.
- ✓Persistent anchors
- ✓Indoor positioning
- ✓Multi-floor support
- ✓Content management
Web AR experiences
Camera-based AR from a link, no app install, ideal for campaigns where every install step costs reach.
- ✓Instant-play delivery
- ✓Cross-platform camera access
- ✓Lightweight assets
- ✓Fallback flows
AR strategy and feasibility
An honest assessment of whether AR serves your use case, on your devices, before any build is committed.
- ✓Use case validation
- ✓Device feasibility tests
- ✓Prototyped concepts
- ✓Written recommendation
What every engagement includes
Every AR project ships with the following, agreed in writing before the first sprint begins.
Discovery workshop
A structured workshop maps your goals, users, and constraints into a scoped AR roadmap with a fixed written quote before any sprint starts.
Named senior team
You get named, senior engineers with CVs you can review, not a rotating bench. The people in the kickoff are the people who ship.
Sprint demos every two weeks
Working builds are demoed live each cycle with CI running on every merge, so progress is visible in software, not slideware.
100% source-code ownership
All AR source, configurations, designs, and documentation transfer to you on delivery with no licensing strings or vendor lock-in.
60 days of post-launch support
Engineering time is on standby for two months after go-live to triage defects, tune performance, and stabilise the release at no extra cost.
12 months of free updates
Compatibility updates, security patches, and platform upgrades ship free for a full year after handover.
What you can build with AR
Applications our team delivers, each validated on real devices first.
In-room product preview
A native AR feature letting customers place and size your products in their own space before buying.
Virtual Try-on
Face- and body-anchored try-on for wearables and cosmetics, with web AR for campaign entry.
AR work instructions
Overlaid maintenance and assembly steps anchored to real equipment, with completion tracked in your LMS.
Venue AR wayfinding
Campus or venue navigation with persistent anchors and multi-floor support.
Campaign AR experience
A shareable camera experience launched from a link, with instant web entry and social hooks.
How a AR Project Runs
Six stages, each with a sign-off gate before the next begins.
- 01
Discovery
We map your AR goals, users, and constraints in a structured workshop, ending in a fixed written quote and an architecture risk list.
✓ step 01 complete - 02
Solution design
The AR architecture, integrations, and delivery plan are designed and reviewed before build work starts, so scaling later is not a rewrite.
✓ step 02 complete - 03
Foundation sprint
Repositories, CI, environments, and a walking skeleton are set up first. Something real runs on a staging URL before feature sprints begin.
✓ step 03 complete - 04
Sprint delivery
Two-week sprints with live demos every cycle. AR work is reviewed, tested, and merged continuously, so scope surprises surface early.
✓ step 04 complete - 05
Hardening and launch
Performance, security, and accessibility checks run against agreed budgets, followed by a staged AR launch with monitoring from hour one.
✓ step 05 complete - 06
Support and handover
60 days of included support, 12 months of free updates, and documentation that lets your internal team own the system with confidence.
✓ step 06 complete
The stack behind our AR builds
Default choices, stated with reasons.
Platforms
ARKit and ARCore via native or Unity AR Foundation for app-store experiences; Web AR where instant entry outweighs tracking depth.
Tracking and anchors
Plane, image, and face tracking with persistent anchors and occlusion where hardware supports it, tested across device matrices.
Assets
Optimised 3D pipelines sized for mobile GPUs, with budgets per device tier enforced before release.
Integration
Catalogue, LMS, and analytics integrations so AR sessions produce business data, not just impressions.
How intelligence flows through the app
What each layer reads, and what it changes.
Scene understanding
Interprets surfaces, objects, and spaces for stable placement.
Camera frames, depth data
Anchor placements
Personalisation layer
Adapts recommendations to user context and history.
Session data, preferences, catalogue
Suggested products and content
Analytics engine
Turns AR sessions into conversion and usage insight.
Session telemetry, outcomes
Conversion reports and dashboards
What's included, standard
The baseline on every AR engagement. Not an upsell tier, just the floor.
Fixed written quote
The price agreed at discovery is the price you pay, with change handled through explicit scope changes rather than silent drift.
Solution architecture document
System design, data flows, and technology decisions written down so your team can audit and own the result.
Dedicated project manager
One accountable point of contact with real authority over the delivery, not a message relay between time zones.
QA on every build
Automated and manual testing on each AR release candidate, with defects triaged before anything reaches production.
Security review
A checklist-based security pass covering authentication, data handling, and dependency vulnerabilities before launch.
CI/CD and environments
Pipelines, staging, and preview environments configured from week one, so releases are routine rather than dramatic.
Analytics and monitoring
Instrumentation wired before launch so you can see real user behaviour and system health from day one.
Documentation and handover
Code comments, runbooks, and architecture notes written for your next developer rather than for our convenience.
Device feasibility test
AR feasibility validated on a real device matrix from your target audience before build is committed.
Case studies that speak volume
Etihad Airways
A high-traffic consumer platform our team ships and operates at national-carrier scale, the same bar every build is held to.
PragPlay
A consumer platform from the same engineering system, proving the infrastructure core holds under real-time load with strict uptime demands.
Marvel Studios
A high-volume consumer experience our team ships at global-release scale, the same discipline applied to every launch.
Why teams pick us for AR work
The differences live in engineering habits, not pitch decks.
Usefulness before novelty
We validate that AR beats alternatives for your use case before building, and put that recommendation in writing.
Real device matrices
Tracking and performance are tested across the phones your audience owns, because flagship demos hide mid-range failures.
Web AR where reach matters
Campaign AR ships with instant web entry, because install funnels destroy the reach marketing AR exists to buy.
Business data by design
Sessions are instrumented to conversion and completion, so the AR investment reports its own return.
Track record since 2010
9,000+ projects and 3,900+ apps across 25+ countries, held to the same delivery bar as everything else.
AR app development FAQs
$ moxace launch --nowReady to Build AR That Earns Its Camera Time?
Talk to our AR team about a feasibility-first build with device testing and full source ownership.
- 01
Share your idea
a quick call, no deck required
- 02
See the live demo
every screen, admin to user
- 03
Launch with source
full code, your brand, your servers
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