2010
Operating Since
15+ years shipping apps
AI-Built Sports Betting Platform
White-Label Sports Betting Software
Launch your own sportsbook with your branding, your markets and your licensing posture, live in 6 working days on our almost-ready AI build or 3 to 4 weeks as a custom build. Odds feeds, bet slips, risk management and responsible-gambling controls ship in the core, with 100% source-code ownership on delivery.
- 4
- Synced panels
- 6-9 days
- Almost-ready AI launch
- 3-4 weeks
- Custom build
- 100%
- Source-code ownership
Trusted by the brands we build for
Betting platforms built since 2010
Canonical track record behind every engagement.
9,000+
Projects Delivered
across 35+ industries
3,900+
Apps Published
in 25+ countries
90+
Ready Platforms in Catalog
live in production
overview
What is White-label sports betting software?
Sports betting software is the platform behind the sportsbook: odds feeds, bet slips, account management, risk controls and settlement. A white-label deployment runs under your brand in your licensed markets, with your margin model and your responsible-gambling posture.
Licensing is the gating fact. Every regulated jurisdiction imposes requirements on player verification, geolocation, fund segregation, reporting and consumer protection, and the software must implement those controls to your counsel's specification. We build the machinery and the audit trail; the licence and the legal sign-off are yours.
Our core has proven itself under real-time load at 99.9% uptime on PragPlay, a live gaming platform where latency and fairness are existential. Your branding and market configuration go on top in days.
Hand-picked features for your sportsbook
Explore the top features players and regulators both judge you by.
Live odds feeds
Pre-match and in-play odds from established feed providers with latency-aware updates, since stale odds are a direct P&L risk.
Bet slip & cash out
Single, combo and system bets with live cash-out valuation, engineered for correctness under volatile in-play movement.
Risk & liability management
Exposure limits, odds-bias alerts and trader consoles that keep book liability visible in real time.
KYC & geolocation controls
Player verification, age checks and jurisdiction gating implemented to your licensed markets' requirements.
Responsible gambling tooling
Deposit limits, self-exclusion, reality checks and cooling-off periods built in as core features, not disclaimers.
Wallet & payments
Deposits and withdrawals with segregated-funds accounting, idempotent ledgers and regional payment rails.
Settlement & reporting
Automated event settlement with regulator-ready reporting and immutable audit logs behind every figure.
Bonus & CRM engine
Free bets, bonuses and retention campaigns with bonus-abuse detection protecting your margins.
Who should launch White-label betting software?
What these buyers share: market access through a licence, and a reason the book should be theirs.
Licensed operators
Holders of gaming licences launching a sportsbook vertical under their own brand and margin model.
Casino & gaming groups
Existing gaming operators adding sports betting to a shared wallet and player base.
Media & sports brands
Audience owners partnering into licensed markets with their own branded front end.
Regional market entrants
Operators entering newly regulated markets where local payments and local language win.
Agencies & resellers
Firms deploying branded sportsbooks across licensed clients under their own brand.
Proof from platforms we have shipped
Canonical deployments from our own portfolio. Metrics are reported from live platforms, not projections.
Etihad Airways
A high-traffic consumer platform our team ships and operates at national-carrier scale, the same bar every build is held to.
1M+
Monthly Users
40%
Engagement Lift
PragPlay
A consumer platform from the same engineering system, proving the infrastructure core holds under real-time load with strict uptime demands.
500K+
Players
99.9%
Uptime
Marvel Studios
A high-volume consumer experience our team ships at global-release scale, the same discipline applied to every launch.
10M+
Streams
65%
Completion
Launch timeline: live in 6 working days
The almost-ready AI build, day by day, for licensed operators. Legal and licensing sign-offs sit on your side of the table.
- 01
Days 1-2: scoping and branding
Markets, margin model and compliance scope locked with a written quote, and your identity applied across every app and console.
✓ step 01 complete - 02
Days 3-4: configuration and integration
Odds feeds, payment rails, verification and geolocation providers configured and tested against your live accounts.
✓ step 02 complete - 03
Days 5-6: data onboarding and pilot
Markets, sports and bonus rules loaded, then live test flows run end to end: register, verify, deposit, bet, settle, withdraw.
✓ step 03 complete - 04
Days 7-9: store review and go live
App store submissions with review buffers accounted for, production monitoring on, and full launch with support and updates included.
✓ step 04 complete
insight
Compliance and industry dynamics
Betting is a licensed activity: requirements for player verification, geolocation, fund handling, reporting and responsible gambling vary by jurisdiction and change often. We build the technical controls to your compliance counsel's specification and generate the audit trail automatically, but we never represent that a build constitutes legal approval in any market.
Revenue comes from margin on handle, minus bonuses, fraud and platform costs. The levers an owned platform gives you are pricing configuration, bonus-abuse detection, retention CRM and payment cost control, all tunable in your admin panel rather than a vendor's rate card.
Every sportsbook build ships with
Standard inclusions on every engagement. Nine things you never have to ask for.
100% source code, full IP
The complete unencrypted codebase transfers to you, with documentation and deployment scripts.
White-label branding
Your identity across apps, consoles and communications, plus your domains and store accounts.
Store submission and launch
App Store and Play Console submissions handled end to end, with production monitoring switched on.
Odds feed integrations
Established odds providers configured against your live accounts during the build.
Payment integrations
Deposits, withdrawals and regional rails configured with segregated-funds accounting and reconciliation.
KYC & geolocation tooling
Verification and jurisdiction controls configured to your licensed markets' requirements.
Responsible gambling features
Limits, self-exclusion and reality checks built into the core player experience.
Risk & trading console
Exposure monitoring, odds management and trader tooling built into the admin panel.
Post-launch support and updates
Included support window plus product updates covering bug fixes, compatibility and version upgrades.
Technology stack for your sportsbook
Stack choices made for correctness, latency and auditability.
Mobile & web
Swift, Kotlin, Flutter and React clients with live bet slips and in-play UX.
Backend & wallet
Node.js and Go services with idempotent bet and wallet ledgers, segregated-funds accounting and audit trails.
Odds & feeds
Low-latency feed integrations with latency-aware odds updates and settlement automation.
AI & risk
Bonus-abuse detection and risk scoring from our AI development services practice.
Compliance stack
KYC, geolocation and reporting provider integrations configured per jurisdiction.
Cloud & devOps
AWS and Azure deployments with VPC isolation, CI/CD security gates and observability.
Almost-ready AI launch or custom build: the honest comparison
Both tracks ship the same wallet and risk core. The difference is time, price structure and how much you want to change.
| Criteria | Almost-Ready AI Launch | Custom Build |
|---|---|---|
| Time to live | 6 working days from branding handoff | 3 to 4 weeks, scoped before work starts |
| Pricing | Fixed written quote after a short scoping call | Estimated per module after the discovery call |
| Source code and IP | 100% ownership on delivery | 100% ownership on delivery |
| AI layer | Risk scoring and abuse detection pre-tuned for betting | Models designed around your markets and data |
| Compliance tooling | KYC, geolocation and reporting configured for your markets | Controls designed to your regulator's exact requirements |
| Best for | Licensed operators launching this quarter | Teams with bespoke products or market structures |
| After launch | Post-launch support and product updates included | Post-launch support and product updates included |
/11
Why choose Moxace for your sportsbook
Betting software is judged on correctness, uptime and auditability. We build all three first.
Proven under live load
The same infrastructure core carried 500K+ concurrent players at 99.9% uptime on PragPlay, a live gaming platform where latency is money.
Compliance-aware engineering
KYC, geolocation and reporting controls built to your counsel's specification, with audit logs generated as a byproduct of normal operation. Licensing and legal sign-off remain yours.
Risk management first
Exposure monitoring, bonus-abuse detection and trader consoles ship in the core, because unmanaged liability ends sportsbooks.
Wallet correctness
Idempotent ledgers with segregated-funds accounting, so every balance reconciles and every regulator question has a record behind it.
Responsible gambling built in
Limits, self-exclusion and reality checks as core player features, not legal footnotes.
Launch speed with ownership
Almost-ready builds go live in 6 working days and custom builds in 3 to 4 weeks, with 100% of the source code yours on delivery.
FAQ's
$ moxace launch --nowReady to launch your own sportsbook?
Book a walkthrough and we will demo a live build, then send the written scope.
- 01
Share your idea
a quick call, no deck required
- 02
See the live demo
every screen, admin to user
- 03
Launch with source
full code, your brand, your servers
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