Multi-category catalog engine
Hierarchical categories with inclusions, exclusions, add-ons, and per-city pricing, all managed without competing data models.
AI-Built Urban Company Clone
An AI-first build of every Urban Company mechanic: professional matching that weighs skills, zones, and load, capacity forecasting that protects peak-day quality, and audit intelligence that turns checklists into standards. Four synced panels ship white-label with 100% source code, owned by you from day one. The almost-ready AI build goes live in 6 working days; a custom build takes 3 to 4 weeks.
Launch-ready from
$2,799

Synced panels
Almost-ready AI launch
Custom build
Source-code ownership
Canonical facts, not promises.
overview
An Urban Company-style marketplace is a multi-category at-home services platform. Customers book cleaning, beauty, repairs, and other professional services from one app, and each category carries its own catalogs, pricing tables, durations, and job checklists. Background-checked professionals fulfill the bookings through a partner app built for a full day of house calls.
The purpose is to own a city's at-home services spend across categories rather than in one vertical. Operators launch one to earn commission on every booking, control quality through verification and audit workflows, and expand category by category, because in this architecture launching a new service line is configuration.
The platform includes a customer app, a professional app, a category management layer for catalogs and checklists, and an admin panel for onboarding, pricing, and quality audits, all on one backend.
At-home services adoption keeps rising in urban markets as consumers grow used to booking professional services the way they book transport. We avoid quoting figures; the operating reality is that quality consistency across categories is the hard part, and checklists, photo capture, and audit workflows are how the platform engineers it.
The headline capabilities at product level.
Hierarchical categories with inclusions, exclusions, add-ons, and per-city pricing, all managed without competing data models.
Background checks, skill assessments, and document workflows with audit trails gate onboarding per category.
Per-zone professional capacity with slot templates and overbooking prevention keeps peak-day quality from collapsing.
Service-type checklists with before-and-after photos make quality auditable rather than aspirational.
Discounted rates and priority slots on recurring billing, the strongest frequency driver in this category.
Random and triggered audits with scoring feed professional rankings and category access.
Zones, pricing, and rosters are managed per city, so expansion is an operational task rather than a rebuild.
What these buyers share: multi-category ambitions and a willingness to manage quality as a standard. If you bring the professionals, the platform side is the part we handle.
Building a citywide platform where classified listings still dominate. The matching and capacity core runs the hard part while you build professional density.
Expand across service lines under your own brand, keeping the margin and the customer data an aggregator would otherwise take.
Digitize trades networks with verification and audit standards your franchisees share across territories.
Open your verified contractor bench to consumers, with audit tooling that keeps commercial-grade standards in a consumer product.
Add categories as you scale, on an architecture where a new service line is configuration rather than a rebuild.
Four panels covering the full at-home services operation. Every build ships all of them.
One app for cleaning, repairs, beauty, and more.
Partner tooling for a full day of house calls.
Multi-category catalogs without data-model chaos.
Operate many categories from one console.
Four consoles, one view of professionals, categories, and money.
Professional onboarding with background checks, qualification administration per category, and AI-assisted audit scoring keeping quality comparable.
Category and pricing management with inclusions, exclusions, and checklists, slot capacity management by zone, and demand forecasting pre-positioning supply.
The refund and dispute console resolving from job records and photo evidence, review moderation, and escalation paths for the exceptions at-home work produces.
Commission configuration per category and tier, membership plan engine administration, split payout management, and analytics and CSV exports with multi-city reporting.
The customer and professional journey for at-home services.
The customer picks a service, answers scoping questions, and books a slot priced from the config.
Dispatch matches a verified professional by skill, zone, and rating, and the booking is confirmed.
The professional confirms arrival details, and the customer sees the professional's profile and checklist.
The professional arrives, works through the checklist, and can add approved services in-flight.
The final invoice, including any add-ons, charges to the card or wallet, with commission split automatically.
Ratings feed the professional's quality score, and the service history powers one-tap rebooking.
Five model-driven systems working the same booking stream. Each ships pre-tuned for at-home services and sharpens as your data compounds.
Assigns verified professionals by skill, zone, rating, and active load, re-scoring as jobs confirm or fall through.
Professional skills, locations, load, ratings
Fewer reassignments and consistent first-time quality
Projects slot demand by category, zone, and daypart so rosters match the peak instead of collapsing under it.
Booking history, zone density, professional rosters
Peak-day quality protected instead of overbooked
Scores checklists and before-and-after photos into quality signals that feed rankings, audits, and category access.
Checklist completion, photo evidence, audit results
Quality managed as a standard, not a hope
Prioritizes the onboarding queue by risk so clean applications clear fast and edge cases reach a human first.
Identity documents, background records, skill assessments
A defensible professional bench built faster
Ranks categories and services per customer from booking history and repeat behavior, so regulars reach their usual service in two taps.
Booking history, repeat favorites, membership status
Higher rebooking rates and stronger membership uptake
platform concepts
The core concept is the booking state machine: every booking is requested, assigned, in service, completed, or cancelled, with checklists and photo capture attached at the in-service stage. Because the states are enforced, refunds and disputes resolve from the job record, and the invoice reflects exactly what was agreed and added.
The second is category economics. Commissions differ per category and professional tier, slot pricing respects travel time and professional density per zone, and membership plans price per market. That is what keeps unit economics manageable across categories that cost very different amounts to deliver, and what makes peak pricing a capacity tool rather than a surcharge.
The third is the catalog. Service lines carry inclusions, exclusions, add-ons, durations, and checklists, and professional qualifications attach per category. That structure is what lets you launch cleaning before beauty, onboard a specialist category on different economics, and keep quality scores comparable across everything you operate.
Commission on every completed booking, set per category and professional tier in the admin panel.
Membership plans offering discounted rates and priority slots, the strongest frequency driver in this category.
Add-on sales: parts, premium materials, and extended service packages priced per job.
Professional subscriptions for boosted placement in category search.
Every rate and rule is admin-configurable, so you can tune unit economics per city and category without a code release.
Four groups, each mapped to the part of the at-home promise it protects.
The booking state machine from requested to completed with checklists and photo capture attached at the in-service stage, so refunds and disputes resolve from the job record and the invoice reflects exactly what was agreed and added.
Professional onboarding with background checks, qualifications attaching per category, slot capacity management respecting travel time and density per zone, and AI-assisted audit scoring keeping quality comparable across everything you operate.
Service lines carrying inclusions, exclusions, add-ons, durations, and checklists, with slot pricing as a capacity tool rather than a surcharge, so cleaning launches before beauty and a new category is configuration.
Membership plans with discounted rates and priority slots as the category's strongest frequency driver, commissions per category and tier, add-on sales for parts and premium materials, and split payouts with reconciliation.
insight
Online home services keep compounding past the hundred-billion-dollar mark globally by 2030 on widely published forecasts, with at-home delivery winning on convenience in dense urban markets. The category's unorganized supply is enormous, and standardization through verified professionals is what converts it.
The wedge is the checklist state machine and per-category economics: photo-verified job records are what make disputes resolvable and quality auditable, and category-level pricing keeps unit economics manageable across services that cost very different amounts to deliver. The revenue table below quantifies the lines.
Six monetization lines across the platform, quantified against published industry benchmarks. Every rate is admin-configurable; the figures here are modelling inputs, not projections of your platform's earnings.
| Criteria | Revenue line | How it is charged | Typical range | What sets the ceiling |
|---|---|---|---|---|
| Booking commissions | Per-booking commission by category and tier | Service marketplaces commonly 15% to 25% | Category economics. Commissions scale while verticals expand | |
| Membership plans | Discounted rates and priority slots | Plans commonly $10 to $50+ per month | Household frequency. Plans hold while quality keeps | |
| Add-on sales | Parts, materials, and extended packages | Add-ons commonly 10% to 30% of booking value | Attach rate. Add-ons earn while they attach cleanly | |
| Professional subscriptions | Boosted placement in category search | Plans commonly $10 to $80+ per month | Demand flow. Subscriptions hold while bookings keep coming | |
| Supply-side services | Training, certification, and gear programs | Services commonly $10 to $100+ per professional | Supply quality. Services sell while standards matter | |
| White-label deployments | Branded instances for regional operators | Deployments commonly $10,000 to $100,000+ | City demand. Deals close while per-tenant config stays cheap |
Standard inclusions on every engagement, almost-ready or custom. Nine things you never have to ask for.
The complete unencrypted codebase transfers to you, with documentation and deployment scripts.
Your logo, colors, and store accounts across all four panels, plus branded customer communications.
App store and Play Console submissions handled end to end, with production monitoring switched on.
Stripe, PayPal, and regional gateways configured with split payouts and automated refund handling.
Matching, capacity forecasting, and quality scoring arrive configured for at-home services, not as raw APIs.
Languages, currencies, and tax display configured for your markets during the launch window.
Containerized services with autoscaling and queue-backed booking intake for peak traffic.
Booking dashboards, audit views, and CSV exports so your operations team starts informed on day one.
Included support window plus product updates covering bug fixes, OS compatibility, and version upgrades.
Multi-category operations stress different systems than single-vertical apps.
One catalog service handles cleaning checklists, beauty slots, and repair jobs with parts, without three competing data models fighting each other.
Professional background checks, skill assessments, and document workflows with audit trails, because trust decisions at home need to be defensible.
Per-zone professional capacity with slot templates and overbooking prevention, so peak-day demand does not collapse service quality.
Card, wallet, and cash through Stripe, PayPal, and regional gateways with split payouts. For a single-vertical entry point, see our on-demand home service app development track.
Background-check providers, SMS and email services, mapping, accounting exports, and analytics ship as configured integrations, so the platform plugs into the tools your operations already run on.
Role-based access, append-only audit logs, encrypted traffic and secrets, and rate-limited endpoints come standard, because professionals enter customers' homes under your brand.
The almost-ready AI build, day by day. Store review times can add a short buffer outside our control.
Launch categories, pricing tables, and commission structure locked with a written scope, and your identity applied across all four panels.
Payment gateways, slot templates, checklists, and languages configured and tested against your live accounts.
First professionals onboarded with background checks verified, catalogs imported, then live test bookings run end to end: slot booking, service, invoice, refund.
App store submissions with review buffers accounted for, production monitoring on, and full launch with post-launch support and product updates included.
Both tracks ship the same matching core. The difference is time, price structure, and how much you want to change.
| Criteria | Almost-Ready AI Launch | Custom Build |
|---|---|---|
| Time to live | 6 working days from branding handoff | 3 to 4 weeks, scoped before work starts |
| Pricing | Fixed written quote after a short scoping call, no hourly meter | Estimated per module after the discovery call |
| Source code and IP | 100% ownership on delivery | 100% ownership on delivery |
| AI layer | Matching, capacity forecasting, and quality scoring pre-tuned | AI services designed around your workflows and data |
| Catalog engine | Multi-category model with per-city pricing pre-built | Category model designed around your roadmap |
| Quality tooling | Checklists, photo capture, and audits included | Audit system designed around your standards |
| Best for | Operators who want to launch this quarter | Teams with bespoke workflows or a unique model |
$ moxace launch --nowBook a walkthrough and we will demo matching, slot capacity, and the audit workflow on a live build, then send the written scope.
Share your idea
a quick call, no deck required
See the live demo
every screen, admin to user
Launch with source
full code, your brand, your servers
No two launches price the same. These are the factors that shape the written quote you receive after scoping.
The almost-ready AI build covers the proven feature set. Bespoke membership schemes or custom audit rules add scoped estimate work.
Service zones, language packs, and currency setups are configured per market. Adding cities means more configuration, never a rebuild.
Background-check providers, regional payment gateways, and mapping are wired during the build, and each integration is estimated individually.
Out of the box, matching, capacity forecasting, and quality scoring are pre-tuned for at-home services. Training models on your booking data is an optional, separately scoped workstream.
Extend the Urban Company-style build once the core marketplace loop is running.
In-app purchase of consumables and parts attached to jobs, monetizing the supply chain the service already touches.
Structured training and certification tracks per category with tiered badges, the quality lever specialized services demand.
Recurring annual maintenance contracts for cleaning, pest control, and appliances, converting one-off jobs into contracted revenue.
Business contracts for offices and retail with invoicing and SLA dashboards, anchoring weekday utilization.
Per-job liability and damage coverage wired to the job ledger with claims bound to photo evidence, the trust feature for high-ticket categories.
Deploy the platform per city or category partner under their own identity, with per-tenant zones, catalogs, and commission configuration.
Category breadth needs engineering discipline, not more screens.
Categories, pricing tables, and checklists are configuration, so launching a new service line is a settings task, not a rebuild.
Job checklists, before-and-after photo capture, and audit workflows let you manage service quality as a standard, not a hope.
One hundred percent of the source code transfers to you, with no per-booking royalties and no vendor lock-in.
The multi-service marketplace model is one we know well; see our Gojek-style platform for the transport-led variant.
Canonical deployments from our own portfolio. Metrics are reported from live platforms, not projections.
A delivery platform operating at consumer scale with AI-assisted dispatch and live tracking, the same bar every build is held to.
An on-demand mobility platform from the same engineering system, proving the dispatch core holds under city-wide, real-time load.
A high-traffic consumer platform our team ships and operates at national-carrier scale, the same discipline applied to every launch.
Tap a card to see how the platform defends its jobs.
Checklists and photo capture attach at the in-service stage, so refunds and disputes resolve from the job record and the invoice reflects exactly what was agreed and added.
Background checks and category-specific qualifications gate onboarding, with AI-assisted audit scoring keeping quality comparable across everything you operate.
Slot pricing respects travel time and professional density per zone, so capacity management is a tool rather than a surcharge, and peak pricing stays explainable.
Commissions differ per category and tier, so a cleaning job and a beauty session can run different unit economics on the same platform without cross-subsidy confusion.
Membership plans price discounted rates and priority slots per market, the strongest frequency driver in at-home services, administered from the console.
Split payouts settle platform and professional shares automatically through the gateway, with reconciliation views so finance audits records.
the process
The engagement starts with a discovery call on categories, pricing tables, and commission structure, followed by a written scope and quote. On the almost-ready AI path, branding applies across all four panels while payments, slot templates, and checklists are configured, then professional categories and rosters onboard for launch supply. The build goes live in 6 working days; a custom build takes 3 to 4 weeks, planned with you up front.
After launch you have post-launch support and product updates included, covering bug fixes and OS compatibility. The first 90 days are about category density and quality: launch with two or three categories done well rather than ten done thin, review audit results weekly, and tune per-city pricing as real booking data accumulates. The software handles the transactions; your professional density is what turns it into a business.
Open the web app, sign in with the printed demo credentials, or install the Android build — no signup, no sales call. What you see is what you launch.
$ moxace launch --nowBook a free consultation and get a written scope and price.
Share your idea
a quick call, no deck required
See the live demo
every screen, admin to user
Launch with source
full code, your brand, your servers
Moxace is an independent software development company. We are not affiliated with, sponsored by, or endorsed by Urban Company.
The phrase “Urban Company clone” is used descriptively. It is how the software industry refers to building a platform with similar functionality, and how buyers search for one.
The design and codebase are built entirely by our in-house team. Nothing is taken from the Urban Company website, applications, or brand assets.
Urban Company and all third-party names and marks remain the property of their respective owners, referenced here only to describe the category of software we build.
Read the full legal notice on our disclaimer page.