Velo custom development
Custom functionality on Velo: backend jobs, member flows, and dynamic pages beyond what the editor offers.
- ✓Velo backend and APIs
- ✓Custom member areas
- ✓Dynamic page frameworks
- ✓Scheduled jobs
Beyond the Drag and Drop.
Wix App Development Services
We take Wix further than the editor: custom Velo applications, marketplace apps, and integrations that give small-business platforms real capability, with fixed pricing and source ownership.
Years Building Software
Projects Delivered
Engineers
Countries Served
Trusted by the brands we build for
- /01Since 2010Building Software
- /029,000+Projects Delivered
- /033,900+Apps Published
- /04500+Engineers
insight
What serious wix development looks like
Wix serves millions of small businesses, and its ceiling is higher than most people think: Velo brings real backend code, databases, and APIs to the platform, and its app marketplace is a genuine distribution channel. The craft is knowing where the platform's abstractions end and where custom code earns its keep.
We build custom Velo sites and apps, marketplace apps, and integrations to Wix's standards, and we are honest when a project has outgrown the platform and belongs on something else. Platform selection context sits on our eCommerce app development page.
What our wix app development services cover
Platform work from custom sites to marketplace apps.
Wix marketplace apps
Apps built, submitted, and maintained for the Wix App Market, meeting its review and quality standards.
- ✓App submission management
- ✓OAuth integration
- ✓Wix APIs usage
- ✓Update lifecycle management
eCommerce Extensions
Custom checkout flows, product options, and store automations within Wix's extension points.
- ✓Checkout customisation
- ✓Product option logic
- ✓Order automations
- ✓Inventory workflows
Bookings and services platforms
Service businesses built on Wix Bookings with custom flows for scheduling, staff, and payments.
- ✓Custom booking flows
- ✓Staff scheduling logic
- ✓Payment automation
- ✓Reminder systems
Integrations
Connections to CRMs, accounting tools, and logistics services that Wix's native options do not cover.
- ✓CRM and email sync
- ✓Accounting integrations
- ✓Fulfilment connections
- ✓Webhook reliability
Platform fit assessment
An honest assessment of whether Wix serves your requirements or the project belongs on another stack.
- ✓Requirements mapping
- ✓Platform limits review
- ✓Written recommendation
- ✓Migration path if needed
What every engagement includes
Every Wix project ships with the following, agreed in writing before the first sprint begins.
Discovery workshop
A structured workshop maps your goals, users, and constraints into a scoped Wix roadmap with a fixed written quote before any sprint starts.
Named senior team
You get named, senior engineers with CVs you can review, not a rotating bench. The people in the kickoff are the people who ship.
Sprint demos every two weeks
Working builds are demoed live each cycle with CI running on every merge, so progress is visible in software, not slideware.
100% source-code ownership
All Wix source, configurations, designs, and documentation transfer to you on delivery with no licensing strings or vendor lock-in.
60 days of post-launch support
Engineering time is on standby for two months after go-live to triage defects, tune performance, and stabilise the release at no extra cost.
12 months of free updates
Compatibility updates, security patches, and platform upgrades ship free for a full year after handover.
What you can build on wix
Products our team delivers on the platform, scoped to its real strengths.
Custom service business site
A service business platform with custom booking flows and payments built on Wix Bookings.
Marketplace app product
A Wix App Market app distributed to Wix's merchant base, review-ready and maintained.
Extended store
A Wix store with custom product logic and order automations the editor cannot produce.
Integrated operations stack
A Wix site wired to your CRM, accounting, and fulfilment with reliable, monitored flows.
Migration out of wix
An honest assessment and executed migration when your project has outgrown the platform.
How a Wix Project Runs
Six stages, each with a sign-off gate before the next begins.
- 01
Discovery
We map your Wix goals, users, and constraints in a structured workshop, ending in a fixed written quote and an architecture risk list.
✓ step 01 complete - 02
Solution design
The Wix architecture, integrations, and delivery plan are designed and reviewed before build work starts, so scaling later is not a rewrite.
✓ step 02 complete - 03
Foundation sprint
Repositories, CI, environments, and a walking skeleton are set up first. Something real runs on a staging URL before feature sprints begin.
✓ step 03 complete - 04
Sprint delivery
Two-week sprints with live demos every cycle. Wix work is reviewed, tested, and merged continuously, so scope surprises surface early.
✓ step 04 complete - 05
Hardening and launch
Performance, security, and accessibility checks run against agreed budgets, followed by a staged Wix launch with monitoring from hour one.
✓ step 05 complete - 06
Support and handover
60 days of included support, 12 months of free updates, and documentation that lets your internal team own the system with confidence.
✓ step 06 complete
The stack behind our wix builds
Default choices, stated with reasons.
Velo
Velo's JavaScript backend, databases, and scheduled jobs for custom logic, using editor abstractions wherever they suffice.
APIs
Wix's REST APIs and OAuth for app development and integrations, designed within platform rate limits and review standards.
eCommerce APIs
Checkout and catalogue extension points used as supported, so store features survive Wix platform updates.
Reliability
Monitored webhooks and queued integration flows, because small-business platforms still deserve production reliability.
How intelligence flows through the build
What each layer reads, and what it changes.
Booking intelligence
Optimises schedules and reduces no-shows.
Reads
Bookings, staff calendars, history
Changes
Schedule suggestions and reminders
Customer insights
Summarises customer behaviour for the business owner.
Reads
Orders, bookings, member data
Changes
Reports and suggested actions
Support assistant
Handles customer questions from site content.
Reads
Site content, order data
Changes
Replies and lead captures
What's included, standard
The baseline on every Wix engagement. Not an upsell tier, just the floor.
Fixed written quote
The price agreed at discovery is the price you pay, with change handled through explicit scope changes rather than silent drift.
Solution architecture document
System design, data flows, and technology decisions written down so your team can audit and own the result.
Dedicated project manager
One accountable point of contact with real authority over the delivery, not a message relay between time zones.
QA on every build
Automated and manual testing on each Wix release candidate, with defects triaged before anything reaches production.
Security review
A checklist-based security pass covering authentication, data handling, and dependency vulnerabilities before launch.
CI/CD and environments
Pipelines, staging, and preview environments configured from week one, so releases are routine rather than dramatic.
Analytics and monitoring
Instrumentation wired before launch so you can see real user behaviour and system health from day one.
Documentation and handover
Code comments, runbooks, and architecture notes written for your next developer rather than for our convenience.
Platform limits report
A documented review of where Wix's limits sit relative to your requirements, delivered before build.
Case studies that speak volume
Etihad Airways
A high-traffic consumer platform our team ships and operates at national-carrier scale, the same bar every build is held to.
1M+
Monthly Users
40%
Engagement Lift
PragPlay
A consumer platform from the same engineering system, proving the infrastructure core holds under real-time load with strict uptime demands.
500K+
Players
99.9%
Uptime
Marvel Studios
A high-volume consumer experience our team ships at global-release scale, the same discipline applied to every launch.
10M+
Streams
65%
Completion
/11
Why teams pick us for wix work
The differences live in engineering habits, not pitch decks.
Honest platform advice
We tell you when Wix serves and when your project has outgrown it, in writing, before you spend on the wrong foundation.
Velo where it counts
Editor abstractions where they suffice, real code where they do not, so the site stays maintainable by its owners.
Marketplace-grade apps
Apps built to Wix's review standards with update lifecycle managed, for distribution to their merchant base.
Small business, real reliability
Monitored integrations and rehearsed backups, because small businesses depend on their platforms all the same.
Track record since 2010
9,000+ projects and 3,900+ apps across 25+ countries, held to the same delivery bar as everything else.
Wix app development FAQs
$ moxace launch --nowReady to Push Wix Past Its Editor?
Talk to our Wix team about a fit-assessed, fixed-price build with full source ownership.
- 01
Share your idea
a quick call, no deck required
- 02
See the live demo
every screen, admin to user
- 03
Launch with source
full code, your brand, your servers
Independent Build
Moxace is an independent software development company. We are not affiliated with, sponsored by, or endorsed by Wix.
Why This Name
The phrase “Wix clone” is used descriptively. It is how the software industry refers to building a platform with similar functionality, and how buyers search for one.
Who Built This
The design and codebase are built entirely by our in-house team. Nothing is taken from the Wix website, applications, or brand assets.
Trademarks
Wix and all third-party names and marks remain the property of their respective owners, referenced here only to describe the category of software we build.
Read the full legal notice on our disclaimer page.