PragPlay
PragPlay is an OTT streaming platform delivering adaptive video content to 850K+ daily active users. It supports live channels, VOD libraries, catch-up TV and personalized recommendations across web, mobile and smart TV.
What is PragPlay?
PragPlay is an OTT streaming platform delivering adaptive video content to 850K+ daily active users. It supports live channels, VOD libraries, catch-up TV and personalized recommendations across web, mobile and smart TV.
Moxace engineered the product on a streaming platform base, keeping 17 of 22 modules unchanged and building 5 custom blocks for PragPlay's monetization engine and editorial workflow. The delivery stack was tuned for peak concurrent viewership without quality degradation.
The outcome: a production-ready streaming product delivered ahead of schedule, with 3X session retention improvement and 4K adaptive playback across every supported device.
Key Features
The capabilities that make PragPlay stand out in the entertainment space.
Adaptive bitrate streaming
HLS/DASH encoding ladder from 240p to 4K with automatic quality switching based on device capability and network conditions, ensuring zero buffering for 99.5% of sessions.
Personalized recommendations
Collaborative filtering + content-based hybrid model that surfaces relevant titles based on watch history, genre affinity and contextual signals like time of day.
Live channel management
Ingest, transcode and distribute live TV channels with sub-3-second glass-to-glass latency, ad insertion points and scheduled program guides.
Multi-device synchronization
Watch-state sync across phone, tablet, web and smart TV - resume exactly where you left off with frame-accurate position tracking.
Parental controls & profiles
Age-rated content filtering, PIN-protected profiles, screen time limits and download restrictions for offline viewing on mobile devices.
Monetization engine
Supports SVOD, TVOD, AVOD and hybrid models with dynamic ad insertion, tiered subscription plans, and regional pricing with automatic currency conversion.
Content management system
Editorial workflow for metadata ingestion, artwork management, episode scheduling, geo-restriction rules and A/B testing of thumbnail variants.
Analytics & attribution
Per-title engagement metrics, drop-off analysis, subscriber cohort tracking, LTV prediction and channel-level revenue attribution.
Services Provided
The end-to-end engineering and design work behind PragPlay.
Streaming platform engineering
Built the complete video delivery stack from ingest through transcoding, packaging, CDN distribution and client playback.
- Multi-DRM support (Widevine, FairPlay)
- CDN failover across 3 providers
- Edge-based manifest rewriting
Client application development
Native-quality streaming clients for iOS, Android, Web and Smart TV (Samsung Tizen, LG webOS, Apple TV) with shared business logic layer.
- Hardware-accelerated video decoding
- Background audio for mobile
- Cast/Chromecast integration
Recommendation & personalization
ML-powered recommendation engine processing 2M+ daily interaction events to drive content discovery and reduce churn.
- Real-time feature store
- A/B testing framework
- Cold-start handling for new titles
Content operations tooling
CMS and editorial tooling for content teams to manage catalog, schedule releases, configure geo-rights and monitor performance.
- Bulk metadata import via CSV/API
- Scheduled release automation
- Geo-rights enforcement at edge
Tech Stack
Technologies powering PragPlay in production.
AWS media services
MediaConvert transcoding, MediaPackage packaging and CloudFront CDN for global video delivery.
React native + Swift/Kotlin
Mobile clients with native video players (AVPlayer, ExoPlayer) wrapped in a cross-platform UI layer.
Python + tensorFlow
Recommendation models trained on watch history, trained nightly and served via a low-latency inference API.
PostgreSQL + redis
User profiles, entitlements and watch-state in Postgres; session caching and rate limiting in Redis.
Kubernetes (EKS)
Containerized backend services auto-scaling from 50 to 500 pods during peak evening viewership.
Mux + cloudflare stream
Primary and fallback video delivery paths with automatic health-check-based failover.
Results & Impact
"An enterprise-grade streaming product ahead of schedule. Production-ready, scalable, and aligned with our vision throughout."
Why This Matters
Modern OTT streaming platforms are no longer optional for entertainment businesses. They are essential tools for subscriber retention, content discovery, and long-term engagement.
Moxace's partnership with PragPlay enabled:
- Reliable 4K streaming experiences across web, mobile, and smart TV
- Seamless integration of live channels, VOD libraries, and catch-up TV
- Continuous platform improvements without downtime
- Scalable CDN infrastructure for peak concurrent viewership
- Strong security and data protection
Conclusion
From adaptive bitrate streaming to ML-powered recommendations, PragPlay's OTT platform demonstrates how enterprise-grade video engineering can power consistent, high-quality viewing experiences across every device.
Moxace helped PragPlay deliver a stable, scalable, and high-performance streaming platform ready to support future catalog growth, new monetization models, and evolving viewer expectations.
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