2010
Operating Since
15+ years shipping apps
Short Drama & Micro-Content Industry Software Development
Short drama is the fastest-moving format in entertainment: vertical episodes, impulse purchases, and retention decided in the first three swipes. We build vertical video apps, episode-paywall monetization, creator tooling and the AI recommendation engines that keep viewers binging. You own 100% of the source code on delivery.
- 2010
- Operating since
- 9,000+
- Projects delivered
- 500+
- Engineers
- 100%
- Source-code ownership
Trusted by the brands we build for
Micro-content platforms built since 2010
Track record behind every engagement.
9,000+
Projects Delivered
across 35+ industries
3,900+
Apps Published
in 25+ countries
500+
Engineers
including 120+ AI specialists
insight
What short drama companies need from software
The short drama business model is unusual and demanding: monetization happens mid-story through episode unlocks, coins and ads, so the purchase flow has to be frictionless inside the binge experience. Any checkout friction lands directly on episode completion, which lands on revenue.
Retention is algorithmic. Feed ranking, next-episode hooks and push timing decide whether a viewer finishes a series or churns after episode two, so recommendation quality is a revenue line, not a nice-to-have. That requires owning the data and the model, which requires owning the code.
We build vertical video apps, coin and unlock economies, creator and studio upload pipelines, and the AI ranking layer in between. Our white-label micro-drama and short-video platforms ship live in 6 working days on your branding.
Features short drama apps need on day one
The capabilities that decide binge-through and revenue.
Vertical video player
Instant-swipe playback with preloading and adaptive bitrate, because a one-second stall mid-drama loses the episode.
Episode unlock economy
Coins, episode passes and series bundles purchasable without leaving the story. Friction here is revenue friction.
Hybrid ads & IAP
Rewarded ads, interstitials and in-app purchases balanced so monetization never breaks immersion past the point of churn.
AI feed ranking
Recommendations tuned to completion and rewatch signals, sharpening as your own viewing data compounds.
Push & hook engine
Episode-drop notifications and cliffhanger timing that bring viewers back at the moment of maximum pull.
Creator & studio portals
Upload, episode scheduling, analytics and payout dashboards that keep your content pipeline full.
Offline viewing
Downloaded episodes for commutes and weak-signal markets, within your rights rules.
Multi-market localization
Languages, currencies, payment methods and content windows configured per market from one codebase.
Who we build for in short drama & Micro-content
Every player in the format gets a surface built for the swipe.
Short drama studios
Production companies launching their own direct-to-viewer apps instead of renting placement on someone else's.
Micro-drama platforms
Operators running catalogues across markets with coin economies and localized payment rails.
Creator economy startups
Teams building creator-led micro-content with subscriptions, tipping and commerce.
Media groups
Established broadcasters adding vertical drama and micro-content verticals without disturbing legacy estates.
AdTech-forward operators
Platforms where rewarded-video economics carry the model and need ad serving built into the core.
Proof from platforms we have shipped
Canonical deployments from our own portfolio. Metrics are reported from live platforms, not projections.
Etihad Airways
A high-traffic consumer platform our team ships and operates at national-carrier scale, the same bar every build is held to.
1M+
Monthly Users
40%
Engagement Lift
PragPlay
A consumer platform from the same engineering system, proving the infrastructure core holds under real-time load with strict uptime demands.
500K+
Players
99.9%
Uptime
Marvel Studios
A high-volume consumer experience our team ships at global-release scale, the same discipline applied to every launch.
10M+
Streams
65%
Completion
How a short drama platform build runs
From catalogue strategy to first binge, on a written plan.
- 01
Discovery & monetization design
We map your content pipeline and target markets, then design the coin economy and ad balance around real binge behavior.
✓ step 01 complete - 02
Architecture & player design
Swipe performance, preloading strategy and payment rails designed so the story never stops for the purchase.
✓ step 02 complete - 03
Agile build sprints
Two-week sprints with demo builds your content and growth teams can react to.
✓ step 03 complete - 04
Soft launch & tuning
Release in one market, tune ranking thresholds and ad frequency against real completion data.
✓ step 04 complete - 05
Scale & support
Multi-market rollout with post-launch support and product updates included.
✓ step 05 complete
insight
Industry dynamics that shape the build
Monetization in short drama is a three-way balance: coins and episode unlocks for superfans, rewarded ads for free users, and subscriptions for binge-heavy segments. Getting the mix right per market is an ongoing tuning problem, which is why the tuning controls must live in your admin panel, not in a vendor's release cycle.
The other dynamic is content velocity. Series cycles run in weeks, so upload pipelines, scheduling and localization tooling matter as much as the viewer app. Platforms that make publishing slow lose the format's entire advantage, which is why we build the studio side as seriously as the audience side.
Every short drama build ships with
Standard inclusions on every engagement. Nine things you never have to ask for.
100% source code, full IP
The complete unencrypted codebase transfers to you, with documentation and deployment scripts.
White-label branding
Your identity across the app, store listings and communications, plus your domains and store accounts.
Store submission and launch
App Store and Play Console submissions handled end to end, with production monitoring switched on.
Payment & IAP integrations
In-app purchases, regional wallets and payment gateways wired in with reconciliation.
Ad network integrations
Rewarded and interstitial ad serving configured against your networks during the build.
AI models Pre-tuned
Feed ranking and churn scoring arrive tuned for vertical-video engagement, not as raw APIs.
Creator & studio tooling
Upload, scheduling, analytics and payout portals included, because content velocity is the format's engine.
Multi-language and Multi-currency
Languages, currencies and payment methods configured per market during the launch window.
Post-launch support and updates
Included support window plus product updates covering bug fixes, OS compatibility and version upgrades.
The stack behind our Micro-content platforms
Built for instant swipes and midnight binges.
Mobile clients
Native Swift and Kotlin players with preload-ahead swiping and adaptive bitrate playback.
Streaming & CDN
Vertical-video pipelines with CDN-backed delivery sized for binge traffic.
Backend & economy
Node.js services with idempotent coin and purchase ledgers and audit trails.
AI & ranking
Feed ranking and churn prediction from our AI development services practice.
Ads & payments
Rewarded-video mediation and IAP plus regional gateway integrations.
Cloud & devOps
Autoscaling AWS and Azure deployments with observability for engagement metrics.
Almost-ready AI launch or custom build: the honest comparison
Both tracks ship the same player and economy core. The difference is time, price structure and how much you want to change.
| Criteria | Almost-Ready AI Launch | Custom Build |
|---|---|---|
| Time to live | 6 working days from branding handoff | 3 to 4 weeks, scoped before work starts |
| Pricing | Fixed written quote after a short scoping call | Estimated per module after the discovery call |
| Source code and IP | 100% ownership on delivery | 100% ownership on delivery |
| AI layer | Feed ranking and hooks pre-tuned for vertical video | Models designed around your catalogue and audience data |
| Monetization | Coins, unlocks and rewarded ads configured out of the box | Custom economies and ad strategies scoped individually |
| Best for | Studios launching a channel this quarter | Teams with bespoke formats or market strategies |
| After launch | Post-launch support and product updates included | Post-launch support and product updates included |
/11
Why short drama companies choose Moxace
We build for the three-swipe decision, not the app-store screenshot.
Binge-grade player engineering
Preload-ahead swiping and adaptive playback tuned so the story never stalls. Completion rate is revenue in this format, and we engineer for it directly.
Monetization that preserves immersion
Coin economies and rewarded ads balanced against churn, with tuning controls in your admin panel, not a vendor's roadmap.
Recommendation ownership
AI ranking tuned to your completion and rewatch data. With 100% source-code transfer, the model and its training data stay yours.
Content velocity tooling
Studio upload, scheduling and localization pipelines built as seriously as the viewer app, because publishing speed is the format's edge.
Multi-market from day one
Languages, currencies, payment methods and content windows per market from one codebase, so new geos are configuration.
Launch speed
Almost-ready micro-drama platforms go live in 6 working days and custom builds in 3 to 4 weeks, each confirmed in writing.
FAQ's
$ moxace launch --nowReady to launch your own short drama platform?
Get a free architecture review and a monetization roadmap from our team.
- 01
Share your idea
a quick call, no deck required
- 02
See the live demo
every screen, admin to user
- 03
Launch with source
full code, your brand, your servers
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